Back in March, Anja Rubik and her boyfriend, fellow model Sasha Knezevic, officially relaunched 25 Magazine with the Spring 2010 issue. One of their first editorials is Defragmentation Of Beauty, a colorful shoot featuring models like Abbey Lee Kershaw, Karlie Kloss, Karmen Pedaru, among others.
The editorial fuses sharp photography with whimsical illustrations and, as with many fashion editorials these days, there is a heavy dose of nudity. Defragmentation of Beauty’s focus seems to be more on the overall effect, rather than the clothes or the models.
Perhaps this is part of Anja and Sasha’s overhaul of the magazine? The shift in aesthetic came after the two took over in November. Their rehaul of the magazine sees it changing from a monthly magazine to a quarterly fashion and lifestyle book. So far, we like what we see.