3.1 Phillip Lim continues with the theme “Romancing Reality” for it’s Fall 2015 advertising campaign. The brand continues to challenge the definition of a fashion campaign by creating artful images that focuses on the spirit of the brand rather than literal interpretation. 3.1 Phillip Lim collaborates with photographer, Viviane Sassen for the second season, to continue a series of images based around the brand’s vision of finding beauty in the everyday.
For the Fall 2015 collection theme, “Challenge the system, ” the designer himself travelled to Bhutan with Viviane. Models included local girls from the region with no previous modelling experience. The rawness of the images were romanticized through Viviane’s lens.