If you are using the new season as a chance to revamp your beauty regime, you have a bounty of new fragrances to choose from. Tom Ford has just released a glam new scent, Violet Blonde ($65), with sultry notes of violet leaf absolute, Italian mandarin, and musk. BCBG Max Azria has launched an eponymous fragrance (from $55) that features an alluring mix of wild strawberry, black cherry, and rose. Diane von Furstenberg has launched Diane (from $85), an eau de parfum featuring notes of frangipani, patchouli and myrrh. Finally, Coach has released Coach Poppy (from $45), a spirited mix of cucumber flower petals, pink water lily, and vanilla. The only problem you will have? Choosing between them. All four fragrances are available now at Sephora.