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Alexa Chung For Madewell

British “It Girl” Alexa Chung showed off her new collaboration with Madewell on Monday night, as part of a presentation for New York Fashion Week. Alexa invited her London buddies, like Pixie Geldof and Daisy Lowe, to model in the presentation, which was held at the Bowery Hotel.


British “It Girl” Alexa Chung showed off her new collaboration with Madewell on Monday night, as part of a presentation for New York Fashion Week. Alexa invited her London buddies, like Pixie Geldof and Daisy Lowe, to model in the presentation, which was held at the Bowery Hotel.

“I just took sketches in and talked about them,” Alexa said of the design process. “I drew really slightly rubbish drawings and then said, “But can it have dots on it?'”

The initial vibe from the collection? Very Alexa. In almost every outfit, from the cuffed high-waisted shorts to the Peter Pan-collared mini dresses, there was a heavy dose of the former model. This is hardly a surprise; Alexa’s style has been revered ever since she quit her modeling career and stepped on to television screens as a host.

The collection will be available in August. What do you think of it? Would you buy a piece of Alexa Chung For Madewell and if so, which one?


8 Comments

  1. ediot

    February 17, 2010 at 7:53 PM

    really like this collection. im lusting over that navy belt waaaay too much. cant wait to get it..

    xx ediot

  2. ediot

    February 17, 2010 at 2:53 PM

    really like this collection. im lusting over that navy belt waaaay too much. cant wait to get it..

    xx ediot

  3. Joy D.

    February 17, 2010 at 8:30 PM

    I like that it is a tad understated, that means it will most likely sell. This has to do with both her celebrity and the pricing of the brand. Brava to Chung who I generally don’t pay attention to.

    JD
    iplayfaves.blogspot.com

  4. Joy D.

    February 17, 2010 at 3:30 PM

    I like that it is a tad understated, that means it will most likely sell. This has to do with both her celebrity and the pricing of the brand. Brava to Chung who I generally don’t pay attention to.

    JD
    iplayfaves.blogspot.com

  5. Dani

    February 17, 2010 at 8:33 PM

    She has such a good eye for shapes and proportions. I always look forward to her outfit choices. I’m definitely going to head to Madewell to invest in a few pieces.

  6. Dani

    February 17, 2010 at 3:33 PM

    She has such a good eye for shapes and proportions. I always look forward to her outfit choices. I’m definitely going to head to Madewell to invest in a few pieces.

  7. ThatManJustYawned

    February 18, 2010 at 6:58 PM

    not too impressed overall. the whole collection looks as though it might as well have been thrifted.

  8. ThatManJustYawned

    February 18, 2010 at 1:58 PM

    not too impressed overall. the whole collection looks as though it might as well have been thrifted.

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