Move over Poppy Delevingne, there’s a new face and fingers of popular nail brand Nails Inc, in the shape of Alexa Chung. After a previous sell out collection, Alexa returns with not only a new collection, but also as a new face for the brand. Fresh new redesigned packaging as well as two new nail lines will be created in collaboration with Alexa to help mark the brand’s fifteenth birthday. The English model and presenter seemed very excited about this collab stating:
“Nails are the only area where I’ll really get wacky with prints and color. I pretty much only wear navy and black clothing on a day-to-day basis, but then I’ll happily do a crazy nail, so Nails Inc was the perfect fit for me.”
Nails Inc stated:
“We see Nails Inc as a fashion brand almost more than a beauty brand – we try to second guess trends and work with color and texture in the same way that a fashion designer would and the thing with Alexa is that she just loves nails – it was the same with Poppy Delevingne. You can tell when someone is working with a brand purely for the money or whether they’re doing it because they’re genuinely interested and I’ve been really impressed with how involved Alexa has wanted to be.”
So with Alexa herself being a true style icon, as well as having a previous successful, popular and sell out collection for the brand, she is more than the perfect choice of ambassador. We are really looking forward to these unique texture-inspired collections that will become available from August. What about you?
Images via Tumblr.