It wouldn’t be an Alexander McQueen campaign if it didn’t have the ability to shock and awe us, all in one fell swoop. For the Spring 2010 eyewear campaign, the Alexander McQueen label opted against the use of a model, instead turning to one of its signature motifs – the skull. Set against two different backgrounds – a romantic bed of roses and the shimmering green reptile print from McQueen’s Plato’s Atlantic collection – the skulls are adorned with McQueen’s coveted eyewear, creating a characteristically dark, avant-garde campaign.
The skull motif has played a significant role in Alexander McQueen’s history. The label’s sought-after skull scarf, which came in a variety of bright colors and moody hues, was the accessory du jour for a number of years and was seen on the likes of Kate Moss, Sienna Miller and Nicole Richie. It is good to see that the Alexander McQueen label’s provocative and innovative spirit lives on.