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The Alexander Wang X H&M Debuts On The Runway in New York


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The Armory on the Hudson New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang X H&M collection.

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“Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York,” says Margareta van den Bosch, H&M’s creative advisor.

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Free runners used the set as a Parkour performance to kick off the show, celebrated by an audience waving foam boxing gloves and wearing athletic tanks for Team Wang and Team H&M.

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The catwalk turned into a dance floor, as DJ Jesse Marco took over straight after the show, with a surprise set by Missy Elliott opened by Sharaya J.

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“The collection is hot. It’s fly, it’s edgy, it’s everything. I love it,” says Mary J. Blige.

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Alexander-Wang-HM-Runway-Collection-4Images Courtesy H&M

In addition to the crowd of celebrities and fashion industry press, fans of both brands attended, by winning invites to the launch event through a golden ticket initiative via vending machines held in selected H&M stores around New York.

The performance-wear inspired collection presented on the futuristic racetrack runway will be available in 250 stores worldwide and online starting November 6th, 2014

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