Amber Valletta has been named the face of H&M’s Spring 2014 Conscious and Conscious Exclusive collections, which will be available in-stores and online from April 10, 2014.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.
Image Courtesy of H&M
The Conscious collection contains key fashion pieces, each made with materials that are more sustainable, such as organic cotton, hemp and recycled materials. H&M will be collaborating with Ever Manifesto for the Spring 2014 Conscious Exclusive collection, which features dramatic and intricately detailed pieces, taking a mix of flamenco and bohemia as inspiration.