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Anya Hindmarch ‘Counter Culture’ AW14 LFW Show






Images Courtesy of Anya Hindmarch 

Anya Hindmarch showcased it’s AW14 collection during London Fashion Week. This collection began with the idea of finding the beauty in the banal. The vivid ‘pop’ graphics of a washing powder box or the guilty pleasure of the humble chocolate digestive, Anya Hindmarch wanted to treat the everyday ordinary in an extraordinary way. A cereal box in python and household brands are also celebrated with incredible intarsia leather work inlaid and seamlessly joined.

Impeccable materials and craftsmanship applied to FMCG, the brand has also taken these ideas into their first scarf collection.

The Anya Hindmarch AW14 collection is about celebrating the small things and seizing the moment to ‘get happy’.

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