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ASHISH X TOPSHOP 10th Collaboration – ‘Paradise Hotel’

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This summer, TOPSHOP kicks off the season with a quirky and tongue-in-cheek collection from London based designer Ashish. This 10th collaboration between both brands, is entitled ‘Beach, Please!’ and is a play on Ashish’s idea of a dream resort entitled ‘Paradise Hotel’, the logo of which has been embellished on a selection of beach towelling pieces that includes, a hoody and shorts.Topshop-Ashish-3Topshop-Ashish-4

Towels feature slogans such as ‘Service Please’ and ‘Do Not Disturb’ and high cut fluoro swimsuits and bikinis are sexy and super eye-catching.Topshop-Ashish-5Topshop-Ashish-6

Ashish says “I love this collection, it’s perfect for the beach and for pool parties, and they have the best ones at the Paradise Hotel! – I hope it’s going to be as much fun to wear as it has been to design!”Topshop-Ashish-7Topshop-Ashish-8

A selection of truly unique jersey T-shirts come with a fabric pen that features cheeky statements such as “My name is…My room number is…”. Hotel towels and Bathrobes are turned into resort-worthy pieces such as a wrap dress and a skirt.Topshop-Ashish-9Topshop-Ashish-10Images Courtesy of Topshop

A set of collector pieces featuring LED lights add a bright and dreamy aesthetic to the collection. Buffalo boots with light-up heels, pool sliders, a transparent rucksack and a clutch, are all brought to life with fluoro lights that flash and stream. A towelling eye mask embellished with the slogan ‘Not Now’ completes the collection.

Kate Phelan, TOPSHOP Creative Director, comments “The Paradise Hotel is Ashish’s 10th collaboration with Topshop. Ashish brings his humour and style together to create a fashion collection fro beach to bedroom, pool to club. Light up trainers towelling hoodies and towel wrap dresses make hotel style the ultimate look for summer.”

This super cool collection will be available internationally in TOPSHOP’s flagship stores, and select Norstorm’s.

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