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Avant Garde Diaries: threeASFOUR



Avant garde designers have long known to push the boundaries of imagination, beyond accepted norms and status quo. Such is the design trio of threeASFOUR, whose avant garde designs ooze modernism, structured detailing, and innovation at its highest level.

threeASFOUR is a fashion label that is a creative concoction of three designers, Gabi Asfour, Angela Donhauser, and Adi Gil, whose experimental designs have been a part of several museums around the world. Having won several accolades in their career, like the Ecco Domani Fashion Grant, an award given to innovative designers in the fashion industry; their designs have been featured in the Victoria and Albert Museum in London, that featured their designs for their exhibit, “New York Fashion Now”, and several times in the Metropolitan Museum of Art as well.

In the past they have been featured in the exhibit Wild: Fashion Untamed – depicting man’s ongoing obsession with animalism depicted in the collection. Their pieces have also been part of the Costume Institute at the MET, the Cooper-Hewitt Museum, the Musée de la Mode de la Ville de Paris, and they were finalists at the Council of Fashion Designers of America and the prestigious Vogue Magazine Fashion Fund. Some of their designer collaborations in the past include Kate Spade clothing and accessories in 2005 and GAP for a limited edition of white poplin shirts. Their Middle East inspired New York Fashion Week 2011 collection also received rave reviews.

Come September 15th, their newest collaboration with the Jewish Museum, is indeed one of a kind. For the first time they will be bringing the elements of fashion, architecture, and video art, inspired by sacred geometrical shapes found in synagogues, churches, and mosques around the world. The exhibit named “Mer Ka Ba” will take visitors through dark alleyways with studded with mirrors that reflect off the video art, inside the six-point star, all while soft music plays in the background – making for a unique experience.

So, as summer draws to an end, and the cold breeze wraps the city, a visit to the Jewish Museum for a slice of fashion and history, is apt!

Shwetha Ravishankar

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