Bonobos are set to launch a separate brand for women. AYR goes by the slogan ‘Edited, Effortless, Essentials. All Year Round’ and aims to do with womenswear, just what Bonobos does with menswear. The collection will consist of essential, high quality, everyday basics, such as blazers, trousers, jeans, sweaters and t-shirts, which are edited to suit the needs of women and will succeed in portraying effortless style. Geared towards women aged 25-45, AYR will offer style, comfort and versatility, with clothing that will take you from work to play. No longer will you feel the need to wear your boyfriend’s clothes.