Balenciaga is getting ready to release their first fragrance in twelve years. Balenciaga Paris, which will launch on February 15 at better department stores, is the first in a series of new fragrances by the French brand.
It was back in 2008 when Balenciaga announced that they had signed a deal with Coty Inc. to create, develop and distribute a new series of fragrances. Each fragrance will be released in the same bottle, a blown-glass pot inspired by the classic Balenciaga silhouette.
This first fragrance, Balenciaga Paris, was created by Olivier Polge and was designed to be light and powdery, which is perfect for someone who doesn’t want to feel that they have been swallowed by the scent. It contains notes of violet, contrasted with pepper.
The ad campaign for Balenciaga Paris features French songstress Charlotte Gainsbourg, daughter of fashion icon Jane Birkin. Balenciaga’s creative director, Nicholas Ghesquiere, chose Charlotte for her “oddity.. and bizarre beauty,” adding that “Charlotte doesn’t define herself. This fragrance is just like her.”
I can’t help but love Charlotte as the face of the ad campaign, especially because Balenciaga is sticking to their French roots in choosing her. Do you like Charlotte in the new Balenciaga Paris ads?