In this day and age, it seems you are not a true beauty brand unless you have launched an organic collection. Natalie Bloom, founder of Australia’s Bloom Cosmetics, has spent the last three years perfecting the art of organic beauty and has just launched Bloom Organics, a 19-piece ACO certified collection.
For Natalie, it was a natural next step. The Bloom journey began way back in 1993, with essential oil blends, massage oils and an aromatherapy lip balm. Seventeen years later, the Bloom range contains over 300 products, with the new Organics line rounding out the collection and giving it that valued eco boost.
What you may not realize is the major beauty coup that Natalie has achieved. Australia has one of the toughest regulatory bodies when it comes to certifying organic products. To bear the ACO stamp, each product must contain at least 95% or more certified organic ingredients. Of the 19-piece Bloom Organics collection, 16 pieces have been certified; a major beauty triumph.
For organic lovers, the Bloom Organics collection contains products for the body and face, as well as a selection of essential oils. In Australia, you can buy Bloom Organics online at BloomCosmetics.com.au. In the US, check out Bloom products at Ulta stores near you.