Rachel Pally’s vibrant maxi dresses are favorites among the Hollywood set – the brand counts Jessica Alba, Kate Hudson and Nicole Richie as fans – but the latest collection from the LA-based designer is a little less Hollywood and a little closer to her heart. For Fall 2010, Pally is teaming up with her long-term boyfriend Kevin Circota on a new his & hers collection called Boyfriend/Girlfriend, born of the couple’s need for “menswear-inspired womenswear.”
Boyfriend/Girlfriend has a vintage aesthetic, with plenty of faded plaid button downs, soft flannels, oversized cotton tees, slouchy summer tote bags, all cover in the label’s pyramid graphic logo. According to the couple, the pieces are “what we dream up when we are walking through the streets of New York, or riding our bikes on the boardwalk in Venice.” The couple has no plans to slow down, either. As they told DLuxeList, they’re adding lounge pants, a shirtdress and a “bit of tie dye” for Spring 2011.