It’s no big secret that matte lips are having a moment right now. Not only were they, well, everywhere during the fall shows, but plenty of top tastemakers have been trying the look. Naturally, Burberry is leading the way with a brand new line of lipsticks, appropriately named the Lip Velvet Lipsticks collection. The lipsticks are made from a formula that uses gel technology, pigments, triglycerides, and wild rose, which come together to form a lipstick that provides dense color, long-lasting performance, and hydrating properties. Better yet, there is a color for everyone, ranging from Pink Apricot through to Hawthorn Berry. To check out the Lip Velvet Lipsticks collection, head to Nordstrom and Saks Fifth Avenue stores. Each color retails for $30.