Burberry’s spring ad campaign shots have just been revealed with Harry Potter actress Emma Watson starring in the campaign for a second season. The campaign, which was shot by legendary photographer Mario Testino, also stars Emma’s younger brother, Alex.
Alex, who is only 17, was chosen by Burberry’s chief creative officer Christopher Bailey after he spotted the sibling chemistry between Emma and Alex. Alex is currently the face of Burberry’s Beat for Men fragrance and, since the shoot, has apparently been snapped up by London model agency Storm.
Although the ad campaign stills are perfectly enjoyable, Bailey wanted to let the world in on the behind-the-scenes fun. The Burberry Facebook page now has a behind-the-scenes video. “I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience,” says Bailey.