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Chanel Spring 2010 Ad Campaign

Parisian fashion house Chanel has revealed their new spring ad campaign, shot by head designer Karl Lagerfeld. The Latin-inspired campaign features German supermodel Claudia Schiffer, Danish model Freja Beha Erichsen and Lagerfeld-favorite Baptiste Giabiconi.


Parisian fashion house Chanel has revealed their new spring ad campaign, shot by head designer Karl Lagerfeld. The Latin-inspired campaign features German supermodel Claudia Schiffer, Danish model Freja Beha Erichsen and Lagerfeld-favorite Baptiste Giabiconi.

The campaign was shot in Buenos Aires in Argentina, a surprising choice of location for many considering the Spring 2010 runway show had a heavy country barnyard theme. Claudia is even seen sporting a traditional gaucho hat, apparently a wardrobe staple in Argentina.

It was Lagerfeld’s first time in Argentina. Back in October, when the shoot took place, Lagerfeld told WWD, “I only go to places if I have a professional reason. I’m not a tourist.” He also added that he was planning to work on a forthcoming book about architecture in Argentina.


14 Comments

  1. Molly Rose

    December 30, 2009 at 7:51 PM

    fabulous pics, thanks for sharing!

  2. Molly Rose

    December 30, 2009 at 2:51 PM

    fabulous pics, thanks for sharing!

  3. MJ

    December 30, 2009 at 9:22 PM

    I see what you mean about the country barn/Buenos Aires thing – bit weird, no? Super super pictures, though…

    http://dreamingspiresandoldcartyres.blogspot.com

  4. MJ

    December 30, 2009 at 4:22 PM

    I see what you mean about the country barn/Buenos Aires thing – bit weird, no? Super super pictures, though…

    http://dreamingspiresandoldcartyres.blogspot.com

  5. Kashaya

    December 30, 2009 at 10:24 PM

    Cool pictures.=) Have added your blog till my blogroll by the way. Hope you hade a nice christmas!

  6. Kashaya

    December 30, 2009 at 5:24 PM

    Cool pictures.=) Have added your blog till my blogroll by the way. Hope you hade a nice christmas!

  7. Sherin

    December 30, 2009 at 10:28 PM

    The pictures look fabulous. I love the second one.

  8. Sherin

    December 30, 2009 at 5:28 PM

    The pictures look fabulous. I love the second one.

  9. Lisa

    December 31, 2009 at 4:54 AM

    Sometimes I wish my life was a Chanel ad campaign. Seriously.

  10. Lisa

    December 30, 2009 at 11:54 PM

    Sometimes I wish my life was a Chanel ad campaign. Seriously.

  11. Becky Regina

    December 31, 2009 at 6:58 AM

    Ohh how amazing those pics are ! Love them ! Thanks for sharing ūüôā

  12. Becky Regina

    December 31, 2009 at 1:58 AM

    Ohh how amazing those pics are ! Love them ! Thanks for sharing ūüôā

  13. MizzJ

    January 2, 2010 at 2:39 AM

    Hmm yes quite different from the runway’s vibe, but I prefer the Argentinian version! It’s much more chic and saucy at the same time. These photos leaving me wanting more!

  14. MizzJ

    January 1, 2010 at 9:39 PM

    Hmm yes quite different from the runway’s vibe, but I prefer the Argentinian version! It’s much more chic and saucy at the same time. These photos leaving me wanting more!

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