Converse announces the global launch of it’s second sneaker collection with French fashion house, Maison Martin Margiela. The latest Converse Maison Martin Margiela First String collection extends the original evolving white overpaint concept, previously featured on canvas, with the Converse All Star Chuck ’70 Jack Purcell sneakers in ultra-soft premium leather. The buttery leather transforms the sneakers’ interior and exterior for luxury and comfort, while the collaboration’s pure white hand-painted upper emphasizes the simple beauty and silhouette of the iconic footwear.
The more these sneakers are worn, the more the overpaint loosens it’s hold, elegantly cracking to reveal the hidden, bold color. The sneaker is completed with the discreet yet distinguishable Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options, and will be launched in four colors.
“We’re pleased to offer a new expression of such a great collaboration between Converse and the Maison,” says Maison Martin Margiela. “The Story of two like-minded brands continues with the evolution of the sneaker collection where personal expression is at the forefront, revealing the expression of vibrant colors shining through an incognito white coat that ages with time.”
The Converse Maison Martin Margiela sneaker collection will be available to purchase globally from Friday, May 23rd at Converse.com, Maison Martin Margiela stores, select Converse First String retailers and Converse San Francisco, Santa Monica and Soho stores.