This autumn, David Beckham is introducing new styles and fresh trends to his David Beckham Bodywear range for H&M, again with focus on comfort, fit and function. The collection launches globally on August 21, 2014 in all H&M stores that carry menswear as well as online.
“These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.” says David Beckham.
New this autumn, features checked woven pyjamas in cotton poplin in a fresh shade of blue. Other new styles include color-blocked Henleys and Long Johns that contrast cotton with wool as well as heavy knit cotton boot socks and cotton beanies.
Color-blocking and stripes are the main themes, especially on the crewneck sweatshirt where a trim of vertical stripes contrasts with the grey color-blocked body and sleeves. This trim of vertical stripes is also found on pyjama t-shirts, jersey pyjama pants and shorts.
Cobalt blue is the key shade of the season, complimenting the classic shades of grey and black that run through the collection, as with the horizontal striped Henley’s in blue and black or shades of grey.