British style magazine, Dazed & Confused, have partnered with the socially conscious clothing company EDUN, to create a series of women’s tees and t-shirt dresses to benefit War Child. The limited edition collection will be available for one month only, via a pop-up shop at Selfridges in the UK, at EDUN’s online shop and at Saks Fifth Avenue in the US.
EDUN and the Dazed & Confused fashion team worked closely with artist Jo Ratcliffe to create a series of four, hand drawn animal graphics that will appear on the collection; a zebra, lion, tiger and snake. “The idea which Karen presented to me was to create images a little like the large 80s animal print tees but to make it as modern as we could without making anything too gimmicky,” said Ratcliffe.
Fifteen percent of the sales of these gorgeous t-shirts and dresses will benefit War Child, the charity committed to protecting children in dangerous war zones around the world. War Child was founded in 1993 by two British film makers, after returning from the warzones in former Yugoslavia.
The pop-up shop launched October 19th at Selfridges, Oxford Street on the new 3rd Central floor, as well as online at EdunOnline.com. In the US, the products will be available exclusively at Saks Fifth Avenue starting October 29th. To find out more about War Child’s work go to WarChild.org.uk.