Christian Dior’s first collection was presented to a room of editors and buyers in Paris in 1947, and was so mesmerizing that the room erupted in excitement and the collection was quickly named the “New Look” by editor Carmel Snow. Now, many years later, Dior is launching the DiorShow New Look Mascara, a beauty product that is said to be just as revolutionary as its namesake. The mascara was created using the innovative Lash Multiplier serum formula, which aims to multiply lash volume in combination with the brand new two-part nano brush. The overall result? A row of lashes that is thicker and more plentiful than you have ever seen! The DiorShow New Look Mascara will be available later this season at Dior.com. It will retail for $28.50.