The team at Estee Lauder is on a roll. The latest product to hit the market is the new Pure Color Sensuous Rouge Lipcolor range and we are besotted. Interestingly, creative makeup director Tom Pecheux blended two formulas to create the range. The result is a creamy, long-lasting lipstick with a liquefied core that allows for a rich, decadent color. Speaking of color, the collection runs the gamut. There are 12 colors to choose from—including a sultry caramel hue, a rich plum hue, a rosy pink hue, and a fresh coral hue. You can pick up the Pure Color Sensuous Rouge Lipcolor collection later this month at select Estee Lauder counters, as well as online at EsteeLauder.com. Each color retails for $28.