If there are two things we look for in lip color, it would be pure color and high gloss, which is just one of the reasons we love the new and aptly-named Pure Color High Gloss line by Estée Lauder. The collection features seven colors—Bare Glow, Crystal Clear, Flash Dance, Stolen Kisses, Coral Chic, Vixen Plum, and Berry Lush—and as you can see from the image, they run the gamut from plum through to clear. Perhaps more importantly, these lip glosses have been created using a formula designed to nourish your lips and provide you with an “ultra-dimensional” sheer finish. Who can say no to that? The Pure Color High Gloss collection is available now at Nordstrom. Each color retails for $18.50.