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A Fantasy World of Fashion To Raise Funds For H&M and UNICEF’S All For Children


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HM-Unicef-Childrens-1

HM-Unicef-Childrens-3Images Courtesy of H&M

This year’s All for Children collection, H&M creates a fantasy world of pieces with a contemporary edge. The activewear-inspired collection is for children of all ages, for both boys and girls.

Like an adventure into the woods, the collection features pieces that use color, texture and print to reflect the nature of the forest. Padded down gilet that comes with a reflective feather print, while a terry sweatshirt with bat wings that glow in the dark, and a jacquard-knit poncho is decorated like a folkloric owl are all perfect for autumn play.

“We wanted to show a totally new way of dressing up – one with style as well as imagination. It’s great that such fun pieces will raise funds for such important cause,” says Emilia Mravec, designer, New Development. 

The collection will be available from October, 30th in selected stores worldwide, as well as online. 25% of the sales will support UNICEF to help the most vulnerable children have a better future through education.

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