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Fashion News: Amanda Seyfried, Amber Rose + More

Today in Fashion News: Amanda Seyfried is the new face of Clé de Peau Beauté. Meanwhile, Amber Rose is working on a reality show.

Fashion News: Amanda Seyfried, Amber Rose + More• Actress Amanda Seyfried is the new face of Clé de Peau Beauté. Her first ad campaign, shot by David Sims, will break in Japan later this month, then in March fashion, beauty and lifestyle magazines in the USA. [WWD]

• Model Amber Rose is working on a reality show called Behind Her Shades about a vintage-sunglasses store in Las Vegas. [NY Post]

• Photographer David Sims shot Chloé’s spring ad campaign, which features models Iselin Steiro and Malgosia Bela and will drop in February. [WWD]

• Cuban-American model/television personality Daisy Fuentes is releasing a new “sexy, mysterious” scent, called Mysterio. [WWD]

• Jeweler David Yurman is releasing a new trio of fragrances, called The Essence Collection. [WWD]

• The Federal Trade Commission has released a new set of guidelines for jewelry. The guidelines are set to impact how certain platinum products can be marketed or advertised. [WWD]

• The schedule for London Fashion Week autumn/winter 2011 has been released. [Vogue UK]

• Rumer Willis, the 22-year-old daughter of Demi Moore and Bruce Willis, is the star of Badgley Mischka’s spring 2011 ad campaign. [Just Jared]

• Viktoria Davydova’s first cover of Russian Vogue features Vladimir Putin’s alleged mistress Alina Kabayeva. The controversial cover might “be just the first step toward their eventual public relationship.” [NY Post]

• Designer Stella McCartney is today launching an iPad application that allows customers a peek behind the scenes of the designer’s world. [Vogue UK]

• Nicholas Brooks was indicted Thursday by a Manhattan grand jury in the death of his former girlfriend, swimwear designer Sylvie Cachay. [WWD]

• The Gap’s FEED USA bags are stamped with a “Made in the USA” label, but the retailer admitted that some of them had to be made in China due to time constraints. [Racked]

Photo: Emily Shur

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