Mary-Kate and Ashley Olsen are collaborating with JCPenney on a juniors’ line called Olsenboye by Mary-Kate and Ashley Olsen. The line is rumored to be launching in spring. JCPenney has previously collaborated with Kimora Lee Simmons and Charlotte Ronson. [The Cut]
Heidi Klum is teaming up with Modern Vintage and Majestic Mills American co-founders, Brian and Rick Cytrynbaum, to create a range of shoes. The as-yet-unnamed line will eventually expand to include active wear, dresses and swimwear. The collection will hit stores early in 2010. “It’s the whole ‘Heidi’s closet’ concept,” revealed Cytrynbaum. “It’s feminine with a bit of a fashion and rock ‘n’ roll edge.” [WWD]
Stella McCartney has created a new collection of children’s clothes which will be sold at GapKids and babyGap beginning November 2nd. Items are priced from $14 to $128 and include gray cashmere hoodies, military jackets and leopard motif sweaters. In the past, McCartney has collaborated with H&M, LeSportsac and Adidas. [WWD]
