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Fashion News: Whitney Port, W Magazine + More

Today in Fashion News: Whitney Port has announced that Alison Brod PR will be representing her clothing line, Whitney Eve. Meanwhile, rumors are swirling that Marie Amelie Sauve, former fashion director at Vogue Paris, may be heading to W Magazine.


Source: Just Jared

• Whitney Port (pictured) has announced that Alison Brod PR will be representing her clothing line, Whitney Eve. Kelly Cutrone confirmed yesterday that it wasn’t a slight on Port’s part; People’s Revolution has never represented Whitney Eve. [Daily Front Row]

• BCBGeneration is launching a line of affordable jewelry this fall. The collection will be priced between $28 and $100. [Lucky Mag]

• Beauty brand Napoleon Perdis is looking to expand into a fully fledged cosmetics brand, as opposed to a makeup artist brand. The first step in the expansion is the May launch of a skin renewal serum. [WWD]

• Denim brand Rock & Republic has filed for Chapter 11 bankruptcy court protection. The brand will continue to operate while under Chapter 11. [WWD]

• Diane Von Furstenberg is looking to expand over the next five years. A new store in Soho, New York will open in July, with at least 20 new stores on the horizon. [WWD]

• French beauty brand L’Occitane is launching a new makeup collection later this month. The flower-inspired line will change regularly to reflect a different floral theme. [WWD]

• Leonor Scherrer, Givenchy muse and daughter of couturier Jean-Louis Scherrer, is launching a clothing and accessories line for those in mourning, titled Leonor Scherrer Funeral Couture. [Fashionologie via The Moment, TFS]

• Rumors are swirling that Marie Amelie Sauve, former fashion director at Vogue Paris, may be heading to W Magazine. [Fashionista]

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