Next year, Tim Burton is set to release his take on Lewis Carroll’s Alice In Wonderland and, ahead of the much-anticipated release, French department store Printemps has asked some of fashion’s biggest names to help them create a fashion wonderland.
Printemps has invited Alexander McQueen, Christopher Kane, Bernhard Willhelm, Haider Ackermann, Manish Arora, Ann Demeulemeester and Maison Martin Margiela to each create a custom, one-off dress for a fictional Alice. The results will be displayed in the store’s windows from the end of February, just in time for Paris Fashion Week and the movie premiere.
Some of Alexander McQueen’s designs have already been used in an Alice-inspired window display, taking center stage earlier this month in Bergdorf Goodman’s holiday windows. No doubt McQueen’s take on Alice’s blue pinafore will be far more theatrical than the original.
It’s not the first time that Alice In Wonderland has crossed into the fashion world. In Vogue’s December 2003 issue, famed fashion photographer Annie Leibovitz shot model Natalia Vodianova for an Alice-themed editorial. Each shot featured a different fashion designer as a character, including Tom Ford, Nicolas Ghesquiere, John Galliano, Olivier Theyskens, Marc Jacob, Karl Lagerfeld, Jean Paul Gaultier, Viktor & Rolf, Christian Lacroix and Donatella Versace.