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First Look: B By Brian Atwood

Brian Atwood has designed a lower-priced line, called B by Brian Atwood, which will be available mid-August. Here is a first look at the collection.


First Look: B By Brian AtwoodBrian Atwood’s designs grace the feet of some of Hollywood’s biggest stars, which means, in turn, they are well out of the price range for most of us. Happily, Atwood—who counts stylist Rachel Zoe as his biggest fan—has designed a lower-priced line, called B by Brian Atwood, which will be available mid-August.

“[My new line] is strong and confident with kind of a bohemian statement,” Atwood told WWD. “[The customer is] a bit worldly and loves shoes with a playful attitude but that are always feminine and sexy.” He continues: “I would definitely say there’s three kinds of aesthetics melted together: Upper East Side poshness, mixed with downtown cool, along with a Parisian sophistication.”

On that note, take a look at the two designs pictured left and you will see that Atwood’s dream has been realized. Both designs—a fringed ankle boot and a platform pump—have the luxe aesthetic of Atwood’s main line with a heavy dose of the downtown cool you will find on any street style blog. The complete collection launches in August and will feature 35 to 45 styles. Prices will range from $100 to $650.

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