Last month, California-born, New York-based designer Erin Fetherston was named guest designer and creative consultant by Juicy Couture, a role she will keep through the end of 2011. On Monday, Erin’s first creative endeavor for the brand was revealed at the 2010 Met Costume Institute Gala: a bespoke Juicy Couture gown in soft yellow, high-shine velour with chiffon detailing.
This year’s theme (and accompany Met exhibit) was “American Woman: Fashioning A National Identity,” which follows the dawn of the modern woman from the 1890s through the 1940s. Erin’s pale lemon creation was inspired by the elegant silhouettes of the 1930s and 1970s –periods Erin loves for their “ease and glamour” – although the deep-v neckline gave the dress a modern twist.
To keep the focus on her gown, Erin went for a minimalist approach elsewhere. She accessorized with a single, draped pendant necklace and completed her low-key look with a bronzed look thanks to Nars Cosmetics.
Erin’s first collection for Juicy Couture will be a limited-edition Holiday 2010 collection, followed by summer, fall and holiday collections for 2011. Erin plans to “stay true to the Juicy Couture DNA.”