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First Look: H&M Summer 2010 Swimwear

While swimwear shopping is not the most satisfying of sports, when you do score, you score big. The Spring 2010 swimwear collection from Swedish retailer H&M is likely to make you feel like you’ve hit a home run, with bright prints, flattering shapes and plenty of summer-ready accessories for those lazy beach days.


While swimwear shopping is not the most satisfying of sports, when you do score, you score big. The Spring 2010 swimwear collection from Swedish retailer H&M is likely to make you feel like you’ve hit a home run, with bright prints, flattering shapes and plenty of summer-ready accessories for those lazy beach days.

The collection has a slight Roman edge, with gladiator sandals, draped cover-up dresses and bikinis edged in gold. On the other hand, there are plenty of pieces for the modern girl, with neon bikinis in leopard and feather prints, zipper and sequin embellishments and oversized shell necklaces. All in all, a collection you don’t want to miss. The only drawback? When you’re stuck in your office, daydreaming of a faraway place, you won’t be able to shop for H&M swimwear online.

2 Comments

  1. ediot

    April 30, 2010 at 11:10 AM

    i adore the items on the bottom row. just not the leopardy one..

    xx ediot

  2. ediot

    April 30, 2010 at 7:10 AM

    i adore the items on the bottom row. just not the leopardy one..

    xx ediot

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