Earlier this year, we reported that Kate Moss had designed a limited edition jewelry collection for Fred. Now, we have a first look at the campaign, which is just further proof that if anyone knows how to sell a product, it is Kate Moss. In the photographs, Kate poses with tousled hair and barely-there makeup, letting the jewelry speak for itself. Each piece—whether it is a ring, earring, or necklace—features an anchor, heart, star, or crescent moon motif, which you might recognize from Kate’s various tattoos. Our favorite piece is the necklace pictured above, which falls seductively down the back and is encrusted with diamonds and rubies. The Kate Moss for Fred collection is available now at Fred.com. Prices start at €350.