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First Look: Mulberry Alexa Fall 2010 Collection

Since launching in January, Mulberry’s Alexa bag, inspired by British style icon Alexa Chung, has singlehandedly revived the “It Bag” trend that many in the fashion world had proclaimed over. With celebrities like Olivia Palermo, Agyness Deyn, Daisy Lowe and Ginnifer Goodwin all toting the Alexa, not to mention a 9,000-strong online waiting list, the Mulberry Alexa is undoubtedly the bag to be seen with.


Since launching in January, Mulberry’s Alexa bag, inspired by British style icon Alexa Chung, has singlehandedly revived the “It Bag” trend that many in the fashion world had proclaimed over. With celebrities like Olivia Palermo, Agyness Deyn, Daisy Lowe and Ginnifer Goodwin all toting the Alexa, not to mention a 9,000-strong online waiting list, the Mulberry Alexa is undoubtedly the bag to be seen with.

For Fall 2010, Mulberry creative director Emma Hill decided to give the Alexa a fresh, updated look. The Alexa family now includes a small shoulder bag and a hobo. The small shoulder bag is a fabulous, on-trend cross-body/messenger bag, while the hobo is a rounded bucket style.

Both styles are available in either soft buffalo or mixed hair calf. The soft buffalo bags come in oak, black, grape and plum. The mixed hair calf bags come in powder sparkle tweed and camel leopard. The mixed hair calf bags will be priced at £1,650 and the soft buffalo bags will be priced at £450. All styles will hit stores in July.

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