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First Look: Olsenboye Fall 2010 Collection

Mary-Kate and Ashley Olsen took inspiration from London for Olsenboye’s Fall 2010 collection.


Mary-Kate and Ashley Olsen may call New York home but when it comes to Olsenboye, their affordably-chic line for JCPenney, the twins have a global vision. “Each season we pick a new city, [and] then travel there for research,” Ashley told Teen Vogue. “We’re really influenced by street fashion.” In February, the twins travelled to London to scope out the edgiest, most fashionable neighborhoods and unearth inspiration for Olsenboye’s Fall 2010 collection.

The result: a casually cute lineup of fall-ready separates that can be layered with pieces from the collection or your own closet. “Olsenboye isn’t about trends so much as how girls mix and match,” says Mary-Kate. For the twins, that might mean mixing current trends with unique pieces – summer trends like clogs and military jackets are updated for fall with layers of studs or chunky heels. The twins also took inspiration from their vintage finds: “With jeans, it’s hard to find that perfect fit. We modeled ours after great pairs we’ve hunted down,” Mary Kate adds.

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