There is no doubt that stylist Rachel Zoe loves fashion—anyone who has watched even one episode of The Rachel Zoe Project can tell you that—so we were hardly surprised last year when we heard she was launching her own fashion brand. Actually, we were astounded it hadn’t happened sooner! In any case, it has happened now—just a few weeks ago, Rachel presented her fall 2011 collection for a select audience of buyers, editors and industry insiders, and yesterday, she released her first full lookbook. The collection is archetypal Rachel. You’ll find ruffled 70s-inspired blouses, power suits, cropped fur jackets, off-the-shoulder maxi dresses that instantly call Yves Saint Laurent to mind, oversized cape coats, plenty of sequins, wide-leg jeans, and classic satchels. Most importantly, though, you’ll find a collection that you just know Rachel would wear herself, which, for us, is imperative.