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First Look: Rumi Neely x RVCA

Like many well-known fashion bloggers, Rumi Neely of Fashion Toast has parlayed her vast web fame into a slew of opportunities.


Like many well-known fashion bloggers, Rumi Neely of Fashion Toast has parlayed her vast web fame into a slew of opportunities; among them, a contract with Next Models, an appearance on Forever21’s Time Square billboard and a starring role in RVCA’s Fall 2009 lookbook. Next on the agenda? As part of her long-standing relationship with RVCA, Rumi has collaborated with the skate/surf brand on a two pieces that will provide Fashion Toast fans with an opportunity to emulate her So-Cal aesthetic.

First up is the Machinery Dress ($62); inspired by Milla Jovovich’s body-conscious costumes in The Fifth Element (and perhaps, more pointedly, Alexander Wang’s Cutout Harness Dress), the Machinery is available in black or white and features on-trend cut-out panels on each shoulder. Rumi’s second design is the Triad Trank ($34), a loosely draped tank with two color options and a similar cut.  Both pieces are available at RVCA, Bloomingdale’s and Pacific Sunwear.  Tell us: what do you think of Rumi’s collaboration with RVCA?

Images: BleachBlack

2 Comments

  1. Tobi

    June 14, 2010 at 1:55 PM

    The clothes reflect her plain, bland and repetitive sense of style. I just wish companies would utilise the talents of real designers and not just bloggers or celebrities. Trust me there are many struggling designers out there with plenty of talent and creativity and they could use opportunities like this more than bloggers who just like wearing clothes. At the end of the day it’s we the consumer that lose out because what we often end up with is mediocre products as opposed to well designed pieces.

  2. Tobi

    June 14, 2010 at 9:55 AM

    The clothes reflect her plain, bland and repetitive sense of style. I just wish companies would utilise the talents of real designers and not just bloggers or celebrities. Trust me there are many struggling designers out there with plenty of talent and creativity and they could use opportunities like this more than bloggers who just like wearing clothes. At the end of the day it’s we the consumer that lose out because what we often end up with is mediocre products as opposed to well designed pieces.

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