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First Look: William Rast For Target

Lucky you! We have two sneak previews of one of the most highly-anticipated designer collaborations around: William Rast for Target.


First Look: William Rast For Target

With all the excitement surrounding the Lanvin for H&M collection, you would be forgiven for forgetting the other highly-anticipated designer collaboration that is just around the bend: William Rast for Target. Don’t despair, though! Today, we spotted two sneak previews of the collection. The first, the large two-page advertisement pictured above, in Elle magazine. The second, the model pictured inset, in Marie Claire magazine. As you can see, the collection stays true to William Rast’s cool rocker-chic vibe, or, as the advertisement states, “biker bohemia.” There is plenty of leather, plenty of denim, and plenty of attitude, which is hardly surprising when you consider that the collection is inspired by “the iconography of biker culture.” The collection is due to launch in Target stores, as well as online at Target.com, on December 19. It will be available through January 22. Prices start at $17.99. Stay tuned for more previews!

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