H&M has announced that British singer-songwriter and Grammy Award winner Foxes will be the face of their new campaign, featuring the first looks from Divided for Autumn 2015 which will be released this July.
Shot in Los Angeles, Foxes will showcase a mix of the new season essentials, such as bomber jackets, varsity sweatshirts, slogan printed T-shirts, mini skirts and bootcut jeans.
“It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me,” says Foxes.
“Foxes has the perfect style for this campaign – her effortless look is so inspiring. It’s about a mix of fun pieces that can be worn together in so many different ways,” says Pernilla Wohlfahrt, H&M’s Head of Design.
This new collection features a playful mix which allows you to experiment with personal style, from sheer mustard lace top, to a long fluffy-knit sleeveless cardigan, or ethnic print mini shorts. Accessories are essential to the look, select from wide-brimmed hats to chunky-heeled platform boots.