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Free People: February 2010 Catalog

The focus of this blog has always been about finding inspiration in fashion and this month, Free People have been providing us with more than enough. Their February 2010 catalog is out and it was shot by one of our favorite photographers, Dan Martensen.


The focus of this blog has always been about finding inspiration in fashion and this month, Free People have been providing us with more than enough. Their February 2010 catalog is out and it was shot by one of our favorite photographers, Dan Martensen.

The inspiration behind the catalog was “raw” – inspired by nature, flowers, feathers, shells and raw materials, as well as fabrics like lace, crochet and fringe. This is all in keeping with Free People’s ordinary aesthetic. However, on the side, they were also inspired by a shoot Dan Martensen had previously done at the Bonnaroo Festival.

As we all know, music festivals are a great source of inspiration when it comes to fashion, so I was really pleased to see this come out in the pages of the catalog, especially since music festival season is almost upon us. Will you be heading to any festivals this summer? What is your favorite festival fashion?


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