The folks at Free People wanted to do something different for the October 2010 catalog, so they turned to three of the biggest names in the fashion blogging world: Natalie Suarez of Natalie Off Duty, Rumi Neely of Fashion Toast, and Georgia Larsen of Dora’s Fur. That’s right, the rise of the fashion blogger continues! In July, the three bloggers were flown to Free People’s headquarters in Philadelphia. There, they worked with the FP team on a catalog that combines Free People’s hippie-luxe aesthetic with the personal style of each blogger. The result? A more accessible, more realistic version of Free People’s catalog. The full book will be unveiled on October 5 at FreePeople.com. In the meantime, you can check out some behind-the-scenes videos on YouTube.
Images: Free People