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Free People’s February 2010 Catalog Is Set In The Hollywood Hills

For its February 2011 catalog, Free People headed to the Hollywood Hills. Models posed on the beach in wispy tunics, or stood in the grassy dunes in flowing pleated dresses, lace slips, and cropped tees.


Free People's February 2010 Catalog Is Set In The Hollywood Hills

Every month, the Free People team heads to a new location—from Prague to Paris—to shoot its catalog, a concept that stays true to the retailer’s vagabond aesthetic. For its February 2011 catalog, Free People headed to the Hollywood Hills. Models posed on the beach in wispy tunics, or stood in the grassy dunes in flowing pleated dresses, lace slips, and cropped tees. In another shot, a shabby beach house plays home to models dressed in 1970s-inspried wide-leg pants, crocheted peasant tops, floppy felt hats, fringed dresses, and ultra-short denim shorts. And if all this isn’t enough to entice you to shop at Free People this month, there is a video too! You can check out the entire February 2011 collection and catalog at FreePeople.com.

Free People's February 2010 Catalog Is Set In The Hollywood Hills

Free People's February 2010 Catalog Is Set In The Hollywood Hills


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