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Gap’s Latest Campaign Takes You Behind The Scenes

Gap has teamed up with the Cool Hunting team to profile members of the Gap 1969 denim design team for a series of short videos.


Gap's Latest Campaign Takes You Behind The Scenes

Whatever you think about the Gap, forget it. This season, Gap wants to change the way you think about it, its products, and its people. How, you may ask? Well, dear readers, Gap has teamed up with the Cool Hunting team to profile members of the Gap 1969 denim design team for a series of short videos. For instance, designer Nicole King-Burroughs chats about her time with the company, while wash specialist Rob Crews discusses how to keep jeans clean. In other words, it is time to get the story from the people who write the story. If you are curious, check out the first short video inside and make sure you let us know what you think of it!


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