Yesterday French fashion house Givenchy revealed their new spring ad campaign, shot by famed photography duo Mert Alas and Marcus Piggott. The spring ad campaign is the second season that Mert and Marcus have photographed for Givenchy.
The print-heavy campaign features raven-haired, Russian model Natalia Vodianova alongside Italian model Mariacarla Boscono. Both girls are dressed in spring’s graphic, black-and-white prints and are seen cavorting among a posse of topless male models. Boscono has appeared in several Givenchy campaigns over the years and serves as a muse to Riccardo Tisci, Givenchy’s creative director.
According to WWD, Givenchy is on the up-and-up. The brand was recently named the “second hottest” international designer brand (behind Alexander Wang) by Japanese newspaper Senken-Shimbun.