New York-based streetwear label Hellz Bellz has been on the fashion map for a while and they have developed a huge cult following. The launch of their spring collection, “Obsessed With You,” brings with it some exciting news for fans: Hellz Bellz is evolving from a streetwear label into a fashion-forward brand.
Although the new collection still has plenty of the gritty attitude that Hellz Bellz is known for, it also offers a more diverse selection of clothes. It was inspired by the “obscure view of modern fashion and the obsession it becomes.” Miss Lawn/Lanie, the founder and creative director, stuck to a minimal palette for the collection and focused on simple silhouettes. The approach paid off. Obsessed With You has something for every girl, yet it doesn’t stray from those signature elements that made Hellz Bellz as popular as it is.
Here is a peek at some images from the Obsessed With You lookbook. What do you think of the collection?