In just a few weeks, H&M’s fall 2011 Conscious Collection will arrive in stores, and today we have a first look at the line. This season, the H&M team was inspired by the “sweet romance” of Swedish folklore. Translated, that means ladylike dresses in rich floral prints, chunky cable-knit sweaters, embellished cardigans, printed blouses, tailored trousers, lace shift dresses. As for accessories, you will find a structured satchel bag, a pair of platform pumps, ankle boots, a knit scarf, and more. Plus, homeware! The Conscious Collection will arrive in select H&M stores on October 6. No word, just yet, on prices.