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Here Is The Alexa Chung For Madewell Fall 2011 Campaign

A year has gone by since Alexa Chung’s first capsule collection for Madewell launched, and now it is time for a second go-round.


Here Is The Alexa Chung For Madewell Fall 2011 Campaign

A year has gone by since Alexa Chung’s first capsule collection for Madewell launched, and now it is time for a second go-round. Few details are known about the fall 2011 collection, but here is what we do know: The campaign images were shot in Austin, Texas so as to stay true to the collection’s American road-trip vibe. In addition, Alexa took “heavy inspiration [from] girls in bands who live their looks,” according to Madewell’s head of design Kin Yung Lee. Finally, the collection will arrive in Madewell stores, as well as online at Madewell.com, on September 22, just in time for fall. Get excited!

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