The world of retail is constantly evolving, and these days you have to be highly innovative to be able to keep up. With that said, today online retailer Ssense.com has debuted the world’s first-ever “shoppable” music video—featuring the song “I Think She’s Ready” by Iggy Azalea, FKi and Diplo. How does it work? The video is set out like a typical music video, but as you watch, you will notice the letter “S” hovering over the video stars. If you like what they’re wearing when you see that “S,” it means you can click on that outfit and buy it directly from Ssense.com. The video stars are wearing brands like Givenchy, Rick Owens, and Preen, so there is plenty to choose from, if you can keep up. To check out the video, head to Ssense.com.