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Hermes Launches J'aime Mon Carre

Hermés has teamed up with much-loved Paris store Colette on J’aime Mon Carre, a street style blog dedicated to its famous scarves.


Hermes Launches J'aime Mon Carre

Street style blogs are rife these days, but what about a street style blog dedicated to just one simple yet sought-after object: the scarf? While the idea might seem absurd, we’re not talking about just any street style blog, nor are we talking about just any scarf. No—in fact, we’re talking about Hermés and its adored silk scarves, the likes of which start at around $300 a pop. Perhaps in the hope of attracting a younger, hipper audience, Hermés has teamed up with much-loved Paris store Colette on J’aime Mon Carre, which translates to “I Love My Scarf.” The site features a bevy of pretty young things wearing colorful Hermés scarves, each one tied with a youthful, trendy twist—think knotted turbans, headbands, belts and, of course, the traditional scarf. It isn’t all about eye candy, however: J’aime Mon Carre also features step-by-step pictorial instructions on how to tie your own scarf. Head to J’aime Mon Carre for inspiration.

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