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H&M Conscious and Conscious Exclusive Make Sustainable Fashion Stylish


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Images Courtesy of H&M

H&M is to launch it’s new Conscious and Conscious Exclusive collections on April 10th, 2014. With two new introductions – organic leather from the Swedish leather supplier Tarnsjo and organic silk – the collections show what can be created in more sustainable materials. Coinciding with the launch, H&M is also introducing the new labelling system CleverCare – a label showing a system for sustainable wear and care.

The Conscious Exclusive Collection is made in collaboration with sustainable fashion and design think-tank EVER Manifesto, which shares H&M’s commitment to a more sustainable future for fashion. Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress known for her commitment to sustainability. Amber Valletta is also the face of the Conscious collection campaign.

Conscious Exclusive is a specially-designed limited edition collection made in high quality fabrics with dramatic and intricate details inspired with flamenco and bohemia. New materials to the collection are organic leather and organic silk. The collection will be available in 150 selected H&M stores worldwide as well as online. Selected pieces will also be sold in the area dedicated to Amber Valletta’s environmentally responsible initiative, Master & Muse, on yoox.com.

This year’s Conscious collection is full of must-have fashion made in more sustainable materials and perfect for spring. Key pieces are a bright orange dress that is longer at the back and made from Tencel with polyamide, and a loose-cut kaftan featuring a hand-drawn zebra print.

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